3 print, 1 digital

Make digital storage exciting again

Client + Product: SanDisk Extreme Portable SSD

Insight: People cannot imagine “8TB” in their mind.

Big Idea: What if we say “8TB” in terms people can understand?

Print:

Digital:

A new section on the SanDisk website prompts users to chat with an AI-Chatbot trained on all things related to digital storage and popular culture. Users can ask the chatbot how many copies of their favorite album, movie, or book can be stored on the drive. For more serious inquiries, the user may ask how many minutes of video or audio the drive can store, to understand better what size drive they should buy to fit their needs.

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