Make digital storage exciting again
Client + Product: SanDisk Extreme Portable SSD
Insight: People cannot imagine “8TB” in their mind.
Big Idea: What if we say “8TB” in terms people can understand?
Print:
Digital:
Chat with an AI-Chatbot trained on all things related to digital storage and popular culture.
Users can ask the chatbot how many copies of their favorite album, movie, or book can be stored on the drive. For more serious inquiries, the user may ask how many minutes of video or audio the drive can store, to understand better what size drive they should buy to fit their needs.
Credits:
Art Direction & Copy: Renée Kurie
Process:
Adobe Indesign and Photoshop
Student work.