vanquish the vape sound
Client + Product: The Truth Initiative
Fact: 40% of U.S. adults believe that exposure to secondhand aerosol from e-cigarettes causes only some or little harm but secondhand nicotine vape exposure was associated with increased risk of bronchitic symptoms and shortness of breath.
Insight: Hearing someone hit their vape while gaming is annoying.
Big Idea: Show the effects of secondhand vaping in video games.
Case Study Video:
Single Boards:
Credits:
Art Direction: Maya Kleinberg
Copy: Renée Kurie
Case Study Video Edited by Renée Kurie & Maya Kleinberg
Process:
Adobe Illustrator, Photoshop, and After Effects (Case study video), Firefly video generation
Student work.