ZERO PRESSURE CONNECTIONS

Client + Product: Coca-Cola Zero Sugar

Brief: Develop a bold, attention-grabbing, social-first campaign that positions Coca-Cola Zero Sugar as the essential drink for meal occasions.

Problem: Gen-Z judges other people’s profiles very harshly and superficially on dating apps which makes them miss out on potential connections.

Solution: Get people to go on zero-pressure lunch dates during the workday.