vaxspiracies
Client: 21 Grams
Problem:People are hesitant to trust vaccines because of all the misinformation spread about them.
Solution: Spread outrageous vaccine conspiracy theories to highlight the absurd logic of anti-vaxxers.
This project was completed for the 2026 D&AD New Bloods Brief competition
Case Study Video:
Single Boards:
Credits:
Art Direction: Maya Kleinberg
Copy: Renée Kurie
Case Study Video Edited by Maya Kleinberg + Renée Kurie
Process:
Adobe Illustrator, Photoshop, Firefly, and After Effects (Case study video)
Student work.