Emerging technology

role reversal

Client + Product: Quip Sonic Toothbrush

Insight: People are not generally educated about proper oral hygiene.

Big Idea: Put yourself in your dentist’s shoes.

Non-Immersive VR Activation:

A collaboration between Quip and popular video game, Surgeon Simulator, brings a new mode of gameplay to life, as players step into the shoes of a dentist that treats common oral health problems.

This new mode will include a variety of new patients and new missions— all relating to common dental issues. An opportunity to learn more about symptoms and treatment options will appear throughout the game.

Players see what dentists see in people’s mouths — tooth decay, gum infections, and more. If this doesn’t encourage better brushing practices, I don’t know what will.

The Quip products available in-game will help treat the variety of oral issues the player is challenged with.

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